Tipp City News

Tipp City News

7 Ways to Improve SEO to Increase Brand Visibility

improve seo

Large brands have the luxury of instant brand recognition to drive their online visibility specifically when it comes to search engines. How many times have you searched for “Nike shoes” or “Apple iPhone”? Even if you are a business without large brand recognition, there are multiple ways in which you can improve your SEO to increase brand visibility. We’ve gathered seven practical ways that you can start to boost your search engine results and move up the Google results page. 1. Define your brand position and identity. While this doesn’t directly relate to practically improving SEO, this is an essential … Continue reading 7 Ways to Improve SEO to Increase Brand Visibility

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How Much Should Website Maintenance Cost

website-maintenance-cost

Website maintenance feels, to many businesses, like a necessary evil: it’s not something that you appreciate, but rather, something that you simply have to take care of. As a result, many times, it’s pushed to the bottom of your budget. How much should website maintenance cost? In order to understand the price you’re paying, start by asking yourself a few key questions. How much does it cost when your website is down? Downtime can have a huge negative impact on your website’s functionality–and on customers’ willingness to trust your website. Think about this: A customer who is in a hurry … Continue reading How Much Should Website Maintenance Cost

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Ohio Awarded 2016 ESC Energy Stewardship Award

Ohio Awarded 2016 ESC Energy Stewardship Award (Picture: ESC-Ohio Chapter co-chairs Lane Beougher of OFCC and Greg Smith of Energy Optimizers USA with the award plaque) August 11, 2016: ESC President Tom Walther, presented the first ESC Energy Stewardship Awards to 10 states at the 5th Annual Market Transformation Conference. Awards. Ohio was recognized for a […]

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How the Right KPI Can Boost Your Inbound Marketing Success

ey Performance Indicator Kpi - Beautiful Girl Touching Text OnIf you want to measure success in inbound marketing, you better know what numbers to look at. Key performance indicators, or KPIs, are a set of metric that help you determine exactly what how efforts in blogging, social media, SEO, and other inbound tactics actually perform in building brand awareness and growing your business. Depending on your audience and industry, an almost infinite number of potential KPIs exist to keep track of. Some B2C companies, for example, track social media interactions that are directly connected to in-store interactions or sales. A B2B company, on the other hand, may prefer to … Continue reading How the Right KPI Can Boost Your Inbound Marketing Success