Powering roughly 24% of the entire Internet, WordPress has become the world’s leading content management system (CMS). But if you’re thinking of using this platform to build a website, you should invest in a custom WordPress web design.
Professional and Memorable
Using a custom WordPress theme allows for a more memorable and professional-looking website. You have to realize that thousands of other websites are probably using the same “free” themes, making it difficult for visitors to distinguish between them. Investing in a custom theme will make your site stand out from its competitors while reinforcing your brand elements in the process. You can integrate brand elements like your name, logo, tagline, color scheme, etc. directly into your site’s theme.
No Attribution Links
Another problem associated with so-called free WordPress themes is the simple fact that many of them contain site-wide footer links. If you look at the very bottom of many free themes, you’ll see links pointing to other websites. Investing in a premium, custom theme eliminates these outbound links.
Using a theme with footer links such as this may seem harmless enough, but it could have a negative impact on your site’s search rankings. Google says that “widely distributed links in the footers or templates of various sites” are a type of link scheme, and thus against its Webmaster Guidelines.
Free and even Premium Themes that you can download from popular theme websites contain a lot of bloatware. Since developers of these themes don’t actually know what you need, they throw in everything including the kitchen sink. We have seen some premium themes include 3-4 different feature image rotators. The more code, the slower your site loads. On average our sites include 60% less code than a similar free or premium downloadable theme. This makes our sites load much faster, and rank higher in Google. Don’t believe us? Contact us and we can show you.
Of course, there’s also the issue of security, or lack thereof, associated with free WordPress themes. Even if a free theme looks legit, it could be riddled with malicious code. Unless you’re willing to take that risk (hint: you shouldn’t), invest in a premium, custom theme that’s tailored based on your specific needs.
If you’re interesting in a custom, search engine-friendly WordPress web design, contact us today.