Mike McDermott

Google rolled out their new core update in December 2020 after their last update of May 2020, which was a follow-up of their January 2020 update. Safe to say, Google rolls out many updates. And with every update, there’s a new change in their system’s algorithms. By now, you probably know that Google’s algorithms heavily […]

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Influencer content outperforms brand content. And as expected, 92% of marketers who use influencer marketing find it compelling, rightly so because people respond to it. More than 50% of consumers globally have bought something in the past six months based on an online influencer’s recommendation. So, every influencer marketing agency in the country is buckling […]

The post Should You Find an Influencer for Your Brand appeared first on Bash Foo Digital Marketing.

Influencer content outperforms brand content. And as expected, 92% of marketers who use influencer marketing find it compelling, rightly so because people respond to it. More than 50% of consumers globally have bought something in the past six months based on an online influencer’s recommendation. So, every influencer marketing agency in the country is buckling […]

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Just when you thought 2020 couldn’t get any worse, a survey has revealed that 50% of holiday shoppers have admitted to losing interest in this year’s Black Friday and Cyber Monday sales due to the deals that they’ve been offered over the last six months. That’s bad news for small businesses that can experience more […]

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In August, Apple became the most valuable company globally after reaching the $2 trillion mark. To give you a perspective, Samsung has a net worth of $295 million. But with the complaints about Apple’s lack of innovation on the rise, it makes you wonder why Apple is still so popular and what we can learn […]

The post Why Are People Still Buying Apple? Marketing Tips from Apple You Need to Learn Today appeared first on Bash Foo Digital Marketing.

Your website is one of your business’s most powerful tools for attracting new customers and keeping current customers informed when they make online searches. For this reason, your website needs to rank highly on the results pages of the world’s most popular search engine. Ranking highly on Google, though, is easier said than done. But […]

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There are many articles about search engine optimization (SEO), and there are articles about how to write content. However, there are relatively few articles that emphasize content’s effect on SEO. This is unfortunate since content can make or break your placement on search engine results pages. In today’s article, we will discuss the content that will enhance and feed your SEO. If you walk away with anything, it is important for you to know consumer demand drives search engine innovation. Users want to go to Google, type in their interest, and receive back reliable, trusted information. To that end, search engines are designing their algorithms to … Continue reading The Best Content for Search Engine Optimization →

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It would be an understatement to say that September 2016 was a bad month for Samsung. Every iteration of the news cycle brought another story about the company’s exploding smartphones, bans from bringing the phone onto airplanes, and regulatory actions aimed at limiting damage experienced by the phone’s owners as well as the company. How well the company is able to survive this situation will not be known for several months or years, but at least five principles can be distilled from Samsung’s public crisis management efforts. Any company that faces a crisis would do well to absorb these principles. 1. … Continue reading Crisis Management: What Can We Learn from the Samsung Debacle →

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Content marketing is an essential aspect of organic lead generation and attracting sales. In the end, businesses have two options, buying online ads on search engines and social networks or earn traffic by creating content. The advantage of content marketing is the self-sustaining relationship between content, SEO, and social media. A well-written article can feed its own popularity and boost your brand’s authority. However, a statistic every business and marketer must understand is 60 to 70 percent of content goes unused. If an article does not generate search engine click-throughs, comments, social shares, likes, retweets, or linkbacks, then it is worthless. The job … Continue reading How to Make Content Marketing Work for You →

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In 2010, the trendy clothing giant H&M learned a hard lesson about reputation management. When a rather large cache of torn, slashed and mutilated garments found in a dumpster outside one of the company’s stores it made news in a bad way. Ultimately, it led to a revelation that the firm promoted a less than politically correct practice of rendering returned clothing unwearable instead of donating it to charity. Thousands took to social media to share the story, eventually garnering widespread coverage from mainstream media, as well. It took some time for the company to respond. They tweeted simply, “It won’t happen … Continue reading The Critical Importance Online Reputation Management →

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Increasingly, marketers across industries are beginning to embrace inbound marketing as the best philosophy to attract their target audience and grow their business. Content-based marketing allows for a more organic promotion of your brand, while lead generation sends contacts into your database that you can nurture toward becoming customers more easily. But inbound marketing, as the above suggests, is also complex. Jump into it without strategy, and you risk getting confused and ending up with a strategy that won’t actually help your business. If you’re just getting started in switching your marketing strategy to an inbound-focused variety, where should you focus your … Continue reading So Where Should You Focus Your Inbound Marketing Efforts? →

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Social media is great for creating excitement and conversation about your company’s products or services. But what’s not great is figuring out how to use the social media metrics and analytics to improve your customer service. That’s important, too, because the feedback and use of social media is only going to increase at a rate that’s hard to keep on top of. Companies are going to have more and more inbound requests to deal with—and not in the next decade, but in the next year. Social media related to customer service is an important topic to discuss, and this graphic … Continue reading Social Media as a Customer Service Tool →

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