Attention is singular. That’s the basic philosophy behind Attention Ratio, a term first coined by conversion expert (and founder of Unbounce) Oli Gardner. Here’s how he defined the concept: The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click. That’s it, blog post done! Well, not quite. Attention ratio, as you will learn, is crucial not just on your landing pages, but throughout your … Continue reading Why You Need to Consider Attention Ratio In Your Inbound Marketing →
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Powering roughly 24% of the entire Internet, WordPress has become the world’s leading content management system (CMS). But if you’re thinking of using this platform to build a website, you should invest in a custom WordPress web design. Professional and Memorable Using a custom WordPress theme allows for a more memorable and professional-looking website. You have to realize that thousands of other websites are probably using the same “free” themes, making it difficult for visitors to distinguish between them. Investing in a custom theme will make your site stand out from its competitors while reinforcing your brand elements in the process. … Continue reading Why You Should Use a Custom WordPress Web Design →
Although content marketing is a large field full of subsets, there are five basics every content marketer must master. The best content marketing strategies start with market research and competition research. You must know whom you’re talking to, which is called the target audience, and you must know whom you’re going up against, which is your competition. Then, you infuse your unique voice into your content for personal branding. Social media marketing and email marketing are essential in content marketing too. Market Research Knowing your target audience is a necessity for good content marketing. Would you have better luck trying to sell … Continue reading The Basics of Content Marketing That You Must Master →
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Lead generation sounds like one of those things that the EPA will have you in court for, that is until you pronounce it correctly (leed generashun). Then you start to understand that it has nothing to do with air or water quality and almost everything to do with marketing your brand or business. (Was that even necessary? Probably not at all.) With that being said (possibly unnecessarily), lead generation is something that your business must utilize to grow and thrive, and that IS necessary! What this all means is that inbound marketing is more important today than ever! When the holy trinity of … Continue reading Making Lead Generation Work for You! →