Social media is great for creating excitement and conversation about your company’s products or services. But what’s not great is figuring out how to use the social media metrics and analytics to improve your customer service. That’s important, too, because the feedback and use of social media is only going to increase at a rate that’s hard to keep on top of. Companies are going to have more and more inbound requests to deal with—and not in the next decade, but in the next year. Social media related to customer service is an important topic to discuss, and this graphic … Continue reading Social Media as a Customer Service Tool →
Attention is singular. That’s the basic philosophy behind Attention Ratio, a term first coined by conversion expert (and founder of Unbounce) Oli Gardner. Here’s how he defined the concept: The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click. That’s it, blog post done! Well, not quite. Attention ratio, as you will learn, is crucial not just on your landing pages, but throughout your … Continue reading Why You Need to Consider Attention Ratio In Your Inbound Marketing →
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In an industry doing so well in Ohio, owners of most manufacturing companies may not feel an urgent need to enhance their marketability. Yet, with over 13,045 manufacturing firms in Ohio (2012), according to the National Association of Manufacturers (NAM) , many companies are simply trying to keep pace with the competition. In this regard, here are 3 effective marketing tactics for Ohio manufacturing companies: Streamlined B2B Ordering and Sales Funnel According to the NAM, manufacturing in Ohio produced 17.66% of the total gross state product, employed 12.81% of Ohio’s non-farm employment, and made $99.83 billion in 2013. That’s a lot … Continue reading 3 Effective Marketing Tactics for Ohio Manufacturing Companies →
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Did you know that marketers have consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (Source: Data Clover)? You see, one of the primary goals to inbound marketing is cultivating your leads towards becoming paying, loyal customers that raves about your brand. Implementing an effective lead nurturing strategy is the bridge that makes this a success. In most cases only a relatively small percentage of your leads will be ready to make an immediate purchase, leaving a huge majority of inbound leads on the table. Lead nurturing tactics helps move your subscribers through the … Continue reading 3 Successful Ways to Boost List Engagement Using Lead Nurturing →
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