Once upon a time, product packages were merely a container and a label for specifying product details. The only difference between one product and another was the product details and maybe the manufacturer. Today things have changed. Product packaging and labeling must do more than indicate product details. They must catch the consumer’s attention amidst loads of similar products on the shelf. Products must speak for themselves and entice customers to pick them from the store shelf. Graphics play a fundamental role in product labeling and help your product stand out on the shelves. A popular adage affirms that a … Continue reading 6 Graphics That Make Your Products Capture Consumers’ Attention on the Shelves
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Every holiday season, customers vote for their favorite products with their spending. And customers, overwhelmingly, let merchandisers know that they like change. A high percentage of your customers will at least try out a new variety. They’re easily tempted with seasonal colors, flavors, and designs. Consider how you can implement the right strategies into your plans and packaging to help attract new customer interest. To start, let’s look at popular trends with enormous potential, like pumpkin spice. The Pumpkin Spice Trend Let’s face it: it wouldn’t be fall without the scent of pumpkin spice wafting through the air. Pumpkin spice … Continue reading Holiday Product Packaging: Embracing the Pumpkin Spice Trend and Beyond
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Thermoplastic materials are one of the many types of plastics known for their recyclability and application versatility. They are formed when repeating units called monomers link into branches or chains. Thermoplastic resin softens when heated, and the more the heat is administered, the less viscous they become. The process of curing is completely reversible, making […]