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SEO Copywriting: How to Write Content For People and Optimize For Google

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SEO Copywriting: How to Write Content For People and Optimize For Google

Phase one: Getting your SEO in order

SEO copywriting is a process consisting of three stages. First, you need to prepare and implement a content SEO strategy. Second, focus on writing. And lastly, optimize your content. To ensure maximum effectiveness, all three stages must be executed precisely.

Finding the Right Keywords

Keywords are words or phrases people search for to discover information or products using a web browser. Finding good keywords helps your content rank well in Google and drive organic traffic to your website. You should first target keywords of interest in the niche and have low competitors. It is also helpful to search keywords using Semrush Keyword Magic tool. Select the country you want and click “Search” for your search query.

What are the benefits of SEO content writing?

In today’s world, businesses need effective SEO copywriting for online success. With most customers searching for products and services online, showing up on Google is critical. Your website risks being abandoned in favor of your competitors without strong online visibility. However, achieving this requires striking a balance between engaging, persuasive writing and relevant keyword optimization that catches the algorithm’s eye. So keep this critical challenge in mind, and watch your online presence soar!

First Find Questions People May Ask

The primary goal of searching for information is to find helpful content for consumers. Google recognizes this and continues to promote the “People Asking” block feature, which allows users to locate information on their platform quickly. This feature lets you see the questions people are asking, so if you create website content, it’s essential to address your customers’ most frequently asked questions.

Use SEO Copywriting to Get More Traffic to Ecommerce Product and Category Pages

Amazon’s dominating search engine position makes ranking for small online retailers difficult. However, small online shops still beat the odds. Is there a secret that can be learned here?

To gain an edge over your competitors, the company emphasizes identifying and using often overlooked keywords. For instance, if you run an online store specializing in pet supplies, you can search for “dog food online” on Amazon without hitting the search button. This way, Amazon will display the most commonly used keywords in this category and suggestions from Google Suggest. By leveraging these top-performing keywords in your content writing, you can improve your chances of being discovered by potential customers.

Persuasive Writing of Web Content

Throughout the past century, the most coveted abilities for advertisers and marketers alike have been the art of crafting persuasive subject lines and product/service descriptions. However, content that successfully persuades human readers might not have the same effect on search engines. Effective SEO copywriting requires a strong human connection, not just research on keywords.

Some Copywriting Examples

Here are five persuasive headlines to convince dog owners to buy more [brand name] dog food:

  1. “Give your furry best friend the gift of good health with [brand name] dog food”
  2. “Unlock your dog’s full potential with [brand name] premium dog food”
  3. “Upgrade your dog’s mealtime with [brand name] – the dog food that dogs actually love”
  4. “Transform your dog’s life with the power of [brand name] dog food”
  5. “Say goodbye to picky eaters and hello to a happier, healthier dog with [brand name] dog food”

These headlines connect with dog owners’ different emotions and values for their pets, such as good health, potential, love, transformation, and happiness. Additionally, each headline highlights the unique selling points of [brand name] dog food, including its premium quality, delicious taste, and transformative benefits. By using concise language and encouraging action from the reader, these headlines will grab the attention of dog owners and convince them to give [brand name] dog food a try!

While we were sure to use the keyword “dog food” in each headline, we made sure that it also passed muster with human readers that only want the best for their furry family members.

Feeling Overwhelmed?

We understand that juggling multiple tasks can be overwhelming. However, there’s no need to worry. Even if you’re not optimizing your website copy perfectly, your efforts can still be beneficial. For instance, a compelling blog post could inspire a reader to visit your retail store or give you a call. It’s important to remember that the ultimate goal is to boost engagement and sales rather than strive for perfection as a content writer.

An alternative would be for you to hire a professional SEO copywriter. The average salary of a professional SEO copywriter is $49,000/year. Your needs may not require a full-time writer, but you may be able to contract with an agency like Bash Foo to write content for you.

You could also see if you can find a freelance writer that is looking for work. Prepare to pay about $85-$150 for a single 2,500 word, search-optimized, well-researched blog article. Shorter articles with long tail keywords may be more effective for your site than long-form articles for your target audience. Test out lengths and levels of complexity when writing content.

Following some of these great SEO copy writing rules of the road will aid in your ability to reach your audience dependably each time.

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