Social media is great for creating excitement and conversation about your company’s products or services. But what’s not great is figuring out how to use the social media metrics and analytics to improve your customer service.
That’s important, too, because the feedback and use of social media is only going to increase at a rate that’s hard to keep on top of. Companies are going to have more and more inbound requests to deal with—and not in the next decade, but in the next year.
Social media related to customer service is an important topic to discuss, and this graphic can help.
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