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Celebrating 25 Years of Empowering Small Businesses to Thrive

by Mike McDermott | Aug 12, 2024 | Featured, Tipp Business | 0

The digital age has transformed how businesses operate, especially for small businesses striving to make their mark. For 25 years, Bash Foo has been at the forefront, championing the cause of small businesses by offering innovative digital marketing solutions. Our commitment to nurturing local companies has fueled their growth and driven our evolution as a […]

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The Power of Precision: Focusing on a Small List of Highly Targeted Prospects

by Mike McDermott | Jan 29, 2024 | Featured, Tipp Business | 0

In the world of digital marketing, the sales game has dramatically shifted. Instead of casting a wide net to capture as many prospects as possible, savvy businesses are now focusing on a small list of highly targeted prospects. This approach, known as hyper-targeting, allows companies to personalize their messages and offer tailored solutions, resulting in […]

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Mastering the Black Friday Sales Environment: A Comprehensive Guide for Businesses

by Mike McDermott | Oct 26, 2023 | Featured, Tipp Business | 0

Black Friday sales are the busiest shopping day for retailers, setting new sales records annually. In 2022, shoppers spent an astounding $9.12 billion, which is a 2.3% increase from the previous year. Given the impressive figures, it is crucial for businesses to understand and take advantage of Black Friday trends. This guide aims to provide […]

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SEO Copywriting: How to Write Content For People and Optimize For Google

by Mike McDermott | May 18, 2023 | Featured, Tipp Business | 0

Phase one: Getting your SEO in order SEO copywriting is a process consisting of three stages. First, you need to prepare and implement a content SEO strategy. Second, focus on writing. And lastly, optimize your content. To ensure maximum effectiveness, all three stages must be executed precisely. Finding the Right Keywords Keywords are words or […]

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The Ethical Considerations of Regulating High-Tech and Internet Companies

by Mike McDermott | May 1, 2023 | Featured, Tipp Business | 0

Technology and the internet have undeniably transformed our world. It has revolutionized the way we communicate, work, and even access information. However, such rapid growth in technology and internet companies pose ethical dilemmas that American politicians must confront while developing policies, laws, or regulations for these companies. Troublesome to note is the low level of […]

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The Do’s and Don’ts of Advertising with Google Ads

by Mike McDermott | Apr 26, 2023 | Featured, Tipp Business | 0

If you’re planning to advertise your business online, using Google Ads is a great investment. In fact, it’s such a great investment, we have two full-time Google Ads experts! However, before you get started, it’s essential to understand the fundamentals of PPC or Pay per Click Advertising. So, what are Google Ads? Successful digital advertising […]

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Maximize ROI with Sales Enablement Services

by Mike McDermott | Apr 3, 2023 | Featured, Tipp Business | 0

Sales enablement services can be a powerful tool for businesses looking to maximize their ROI. So far this year, 70% of our revenues were from customers who were seeking help implementing sales enablement services within their organizations. Here are ten tips to help you take advantage of sales enablement services and maximize your company’s profit: […]

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The Ultimate On Page SEO Checklist For 2023 To Increase Rankings

by Mike McDermott | Mar 23, 2023 | Featured, Tipp Business | 0

Our On-Page SEO checklist shows you on-page factors to help a website get higher rankings on search engines. And for help on the next step in SEO… we’ll help you with the complete checklist for SEO below. Is obtaining more business and revenue worth learning a few new things? We certainly think so. That’s why […]

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The Best Content for Search Engine Optimization

by Mike McDermott | Nov 16, 2016 | Featured, Tipp Business | 0

There are many articles about search engine optimization (SEO), and there are articles about how to write content. However, there are relatively few articles that emphasize content’s effect on SEO. This is unfortunate since content can make or break your placement on search engine results pages. In today’s article, we will discuss the content that will enhance and feed your SEO. If you walk away with anything, it is important for you to know consumer demand drives search engine innovation. Users want to go to Google, type in their interest, and receive back reliable, trusted information. To that end, search engines are designing their algorithms to … Continue reading The Best Content for Search Engine Optimization →

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Crisis Management: What Can We Learn from the Samsung Debacle

by Mike McDermott | Nov 8, 2016 | Featured, Tipp Business | 0

It would be an understatement to say that September 2016 was a bad month for Samsung. Every iteration of the news cycle brought another story about the company’s exploding smartphones, bans from bringing the phone onto airplanes, and regulatory actions aimed at limiting damage experienced by the phone’s owners as well as the company. How well the company is able to survive this situation will not be known for several months or years, but at least five principles can be distilled from Samsung’s public crisis management efforts. Any company that faces a crisis would do well to absorb these principles. 1. … Continue reading Crisis Management: What Can We Learn from the Samsung Debacle →

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How to Make Content Marketing Work for You

by Mike McDermott | Nov 7, 2016 | Featured, Tipp Business | 0

Content marketing is an essential aspect of organic lead generation and attracting sales. In the end, businesses have two options, buying online ads on search engines and social networks or earn traffic by creating content. The advantage of content marketing is the self-sustaining relationship between content, SEO, and social media. A well-written article can feed its own popularity and boost your brand’s authority. However, a statistic every business and marketer must understand is 60 to 70 percent of content goes unused. If an article does not generate search engine click-throughs, comments, social shares, likes, retweets, or linkbacks, then it is worthless. The job … Continue reading How to Make Content Marketing Work for You →

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The Critical Importance Online Reputation Management

by Mike McDermott | Oct 27, 2016 | Tipp Business | 0

In 2010, the trendy clothing giant H&M learned a hard lesson about reputation management. When a rather large cache of torn, slashed and mutilated garments found in a dumpster outside one of the company’s stores it made news in a bad way. Ultimately, it led to a revelation that the firm promoted a less than politically correct practice of rendering returned clothing unwearable instead of donating it to charity. Thousands took to social media to share the story, eventually garnering widespread coverage from mainstream media, as well. It took some time for the company to respond. They tweeted simply, “It won’t happen … Continue reading The Critical Importance Online Reputation Management →

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