Tag: digital marketing

There are many articles about search engine optimization (SEO), and there are articles about how to write content. However, there are relatively few articles that emphasize content’s effect on SEO. This is unfortunate since content can make or break your placement on search engine results pages. In today’s article, we will discuss the content that will enhance and feed your SEO. If you walk away with anything, it is important for you to know consumer demand drives search engine innovation. Users want to go to Google, type in their interest, and receive back reliable, trusted information. To that end, search engines are designing their algorithms to … Continue reading The Best Content for Search Engine Optimization →

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It would be an understatement to say that September 2016 was a bad month for Samsung. Every iteration of the news cycle brought another story about the company’s exploding smartphones, bans from bringing the phone onto airplanes, and regulatory actions aimed at limiting damage experienced by the phone’s owners as well as the company. How well the company is able to survive this situation will not be known for several months or years, but at least five principles can be distilled from Samsung’s public crisis management efforts. Any company that faces a crisis would do well to absorb these principles. 1. … Continue reading Crisis Management: What Can We Learn from the Samsung Debacle →

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Content marketing is an essential aspect of organic lead generation and attracting sales. In the end, businesses have two options, buying online ads on search engines and social networks or earn traffic by creating content. The advantage of content marketing is the self-sustaining relationship between content, SEO, and social media. A well-written article can feed its own popularity and boost your brand’s authority. However, a statistic every business and marketer must understand is 60 to 70 percent of content goes unused. If an article does not generate search engine click-throughs, comments, social shares, likes, retweets, or linkbacks, then it is worthless. The job … Continue reading How to Make Content Marketing Work for You →

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In 2010, the trendy clothing giant H&M learned a hard lesson about reputation management. When a rather large cache of torn, slashed and mutilated garments found in a dumpster outside one of the company’s stores it made news in a bad way. Ultimately, it led to a revelation that the firm promoted a less than politically correct practice of rendering returned clothing unwearable instead of donating it to charity. Thousands took to social media to share the story, eventually garnering widespread coverage from mainstream media, as well. It took some time for the company to respond. They tweeted simply, “It won’t happen … Continue reading The Critical Importance Online Reputation Management →

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Increasingly, marketers across industries are beginning to embrace inbound marketing as the best philosophy to attract their target audience and grow their business. Content-based marketing allows for a more organic promotion of your brand, while lead generation sends contacts into your database that you can nurture toward becoming customers more easily. But inbound marketing, as the above suggests, is also complex. Jump into it without strategy, and you risk getting confused and ending up with a strategy that won’t actually help your business. If you’re just getting started in switching your marketing strategy to an inbound-focused variety, where should you focus your … Continue reading So Where Should You Focus Your Inbound Marketing Efforts? →

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Social media is great for creating excitement and conversation about your company’s products or services. But what’s not great is figuring out how to use the social media metrics and analytics to improve your customer service. That’s important, too, because the feedback and use of social media is only going to increase at a rate that’s hard to keep on top of. Companies are going to have more and more inbound requests to deal with—and not in the next decade, but in the next year. Social media related to customer service is an important topic to discuss, and this graphic … Continue reading Social Media as a Customer Service Tool →

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Attention is singular. That’s the basic philosophy behind Attention Ratio, a term first coined by conversion expert (and founder of Unbounce) Oli Gardner. Here’s how he defined the concept: The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click. That’s it, blog post done! Well, not quite. Attention ratio, as you will learn, is crucial not just on your landing pages, but throughout your … Continue reading Why You Need to Consider Attention Ratio In Your Inbound Marketing →

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In an industry doing so well in Ohio, owners of most manufacturing companies may not feel an urgent need to enhance their marketability. Yet, with over 13,045 manufacturing firms in Ohio (2012), according to the National Association of Manufacturers (NAM) , many companies are simply trying to keep pace with the competition. In this regard, here are 3 effective marketing tactics for Ohio manufacturing companies: Streamlined B2B Ordering and Sales Funnel According to the NAM, manufacturing in Ohio produced 17.66% of the total gross state product, employed 12.81% of Ohio’s non-farm employment, and made $99.83 billion in 2013. That’s a lot … Continue reading 3 Effective Marketing Tactics for Ohio Manufacturing Companies →

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Did you know that marketers have consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (Source: Data Clover)?  You see, one of the primary goals to inbound marketing is cultivating your leads towards becoming paying, loyal customers that raves about your brand.  Implementing an effective lead nurturing strategy is the bridge that makes this a success. In most cases only a relatively small percentage of your leads will be ready to make an immediate purchase, leaving a huge majority of inbound leads on the table.  Lead nurturing tactics helps move your subscribers through the … Continue reading 3 Successful Ways to Boost List Engagement Using Lead Nurturing →

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Ready to boost your brand exposure, engage your audience and increase conversions?  Repurposing your blog content is the answer to gaining true awareness to your brand.  You see, your blog content is at the heart of your content marketing strategy.  As you create relevant content that speaks to your buyer personas, you want to ensure that you maximize its reach by targeting various platforms that further brings exposure to your business and amplifies engagement.  Repurposing content is the way to make this a success.  Use this 7-step checklist to repurpose content to enrich your content marketing technique and increase brand … Continue reading 7 Quick & Easy Ways to Repurpose Content to Increase Brand Exposure →

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Digital marketing is vital for every business today. However, you can’t reinvent the wheel. Instead, you must learn from what others who went before you did. Fortunately, our 2016 Top Digital Marketing Blogs will help you get well grounded so you can quickly learn from them and grow your business successfully. Kissmetrics is a blog specializing in analytics, marketing, and testing. As you read through this blog you’ll notice how it shares accurate, specialized knowledge with you in an easily understandable way. This includes useful statistics, insightful infographics, as well as the latest studies and their statistics. There are lots of great information packed … Continue reading Top 5 Digital Marketing Blogs →

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It’s both interesting and misleading to hear that lead generation is the goal of inbound marketing. Increasing the volume of your leads is good, but what does it matter if they never actually result in sales? Without lead nurturing, you’ll never complete the buying process in your marketing campaign. Leads vary in terms of value Generating a lead tells you so little about your marketing campaign. To know if you’re doing a good job, you have to answer a few questions, like: Is the lead relevant to your business? Does the lead represent a persona of your target audience? How did you … Continue reading Complete Your Marketing Efforts with Lead Nurturing →

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