Once upon a time, product packages were merely a container and a label for specifying product details. The only difference between one product and another was the product details and maybe the manufacturer. Today things have changed. Product packaging and labeling must do more than indicate product details. They must catch the consumer’s attention amidst loads of similar products on the shelf. Products must speak for themselves and entice customers to pick them from the store shelf. Graphics play a fundamental role in product labeling and help your product stand out on the shelves. A popular adage affirms that a … Continue reading 6 Graphics That Make Your Products Capture Consumers’ Attention on the Shelves
Every holiday season, customers vote for their favorite products with their spending. And customers, overwhelmingly, let merchandisers know that they like change. A high percentage of your customers will at least try out a new variety. They’re easily tempted with seasonal colors, flavors, and designs. Consider how you can implement the right strategies into your plans and packaging to help attract new customer interest. To start, let’s look at popular trends with enormous potential, like pumpkin spice. The Pumpkin Spice Trend Let’s face it: it wouldn’t be fall without the scent of pumpkin spice wafting through the air. Pumpkin spice … Continue reading Holiday Product Packaging: Embracing the Pumpkin Spice Trend and Beyond
Labels are a vital part of any product packaging. They’re not just a decorative sticker you slap on a box or bottle; each label contains vital information which is required by law, industry regulation, or tradition to include. No matter how small your product may be, there are a few basic elements which must be included on every single label, even small containers. Product Label Basic Elements: Brand Name Product Name Label Decor Ingredients Instructions Warning Bar code Fortunately, small print isn’t your only answer for fitting branding and information onto a small label or shrink sleeve. Special design principles … Continue reading 5 Key Design Principles for Creating Labels for Small Containers
A well-designed product label will not only help attract the attention of prospective consumers, but also makes a statement about your brand. Your label plays a role in building brand identity. There are a lot of reasons why the appearance of your product’s label is crucial to your business’ growth; the main reason being an outstanding label helps your product stand out from the competition. Another vital reason is that labels have a role in influencing buying decisions of people who are shopping; even customers who are on the fence regarding what to buy can be convinced to purchase your … Continue reading Top 16 Labeling and Packaging Design Lessons from National Brands
A well-designed product label will not only help attract the attention of prospective consumers, but also makes a statement about your brand. Your product label plays a role in building brand identity. There are a lot of reasons why the appearance of your product’s label is crucial to your business’ growth; the main reason being an outstanding label helps your product stand out from the competition. Another vital reason is that labels have a role in influencing buying decisions of people who are shopping; even customers who are on the fence regarding what to buy can be convinced to purchase … Continue reading Top 16 Product Label and Packaging Design Lessons from National Brands
