Susan Funderburg from Early Expressions spoke at the November 24, 2010 Tipp City Rotary Club meeting. Susan discussed the importance of direct marketing for businesses, noting that only 5% of the total number of businesses make $1,000,000 in annual revenue, and that only 30% of new businesses survive past one year. She stressed that the keys to marketing are: demographics, audience, the message, relevancy, offers, tracking/measurements, and repetition. Pictured are Susan Funderburg and Program Chairperson Kevin Guigou.
