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Effective Marketing Budgets; Are You Spending Enough?

Marketing is an important aspect of business, especially for small businesses that want to compete locally, regionally, or nationally with more recognizable brands. The reason brands become recognizable is because the budget for marketing is there. Too many small businesses spend way too little on their marketing budget and therefore don’t see the sales results or the competitive edge that they would like to. Marketing is one sector that small businesses should be focusing on with more vigor. Right now there is a lot of new advances coming to the field especially with the meteoric rise of mobile devices and … Continue reading Effective Marketing Budgets; Are You Spending Enough?

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Hatchbuck CRM: Is it Helpful?

Hatchbuck is Customer Relationship Management (CRM) software that focuses on sales and marketing. It is designed to help small to mid-sized businesses grow and nurture customer leads. One of the best things about this software is that it is really easy to use and offers an intuitive design. Our clients have found it to be easier to use, and less complicated that similar CRM tools like Salesforce. And with it’s Tasks and Notes functionality, it also allows you to stay more organized, which is a huge time saver. Tagging One of the features that we really liked about Hatchbuck is that … Continue reading Hatchbuck CRM: Is it Helpful?

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Make Bash Foo Go On A Beer Run

Hey guys! Here is your chance to make Bash Foo go on a beer run! Just a quick reminder that the Downtown Tipp City Partnership and and the Tipp City Chamber of Commerce are teaming up for a GREAT summer kick-off event for the Tipp Marketplace. The event is this Thursday June 9th from 5-7PM at the corner of South 3rd St. and Main St. Downtown, Tipp City. The Partnership and Chamber offices will be sporting special guests to talk and network with, tasty h’ordeuvres from several of our local restaurants and beer sponsored by Bash Foo and wine sponsored by Miami … Continue reading Make Bash Foo Go On A Beer Run

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Making Lead Generation Work for You!

Lead generation sounds like one of those things that the EPA will have you in court for, that is until you pronounce it correctly (leed generashun). Then you start to understand that it has nothing to do with air or water quality and almost everything to do with marketing your brand or business. (Was that even necessary? Probably not at all.) With that being said (possibly unnecessarily), lead generation is something that your business must utilize to grow and thrive, and that IS necessary! What this all means is that inbound marketing is more important today than ever! When the holy trinity of … Continue reading Making Lead Generation Work for You!

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Twitter and the 2016 Presidential Race

The Internet has long been central to politics, but somehow Twitter seems more in tune with its current mood than ever before. 140-character statements and hashtags replace analysis. Rumors and oversimplifications spread without restraint. At least that’s the popular picture of Twitter. You can also follow feeds that link to thoughtful articles and present reliable news. It’s easy to follow a variety of viewpoints, giving a more complete view of the debates. But who really does that? All the major presidential candidates in 2016 have Twitter accounts. They’ve used them to push their views and mock their opponents. Sometimes they’ve … Continue reading Twitter and the 2016 Presidential Race

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The Benefits of WordPress Website Maintenance

WordPress is the most popular CMS (content management system) on the Web. Something like a quarter of all websites use it. It’s popular because it’s simple enough to set up your own site, but you’re better off putting it into the hands of professionals. Its very popularity creates two reasons for doing this. First, it has lots of options. Thousands of themes compete to give you the best look for your site. Finding the right one for your needs can be a daunting task. An even larger number of plugins allow all kinds of extra functionality. You might not even … Continue reading The Benefits of WordPress Website Maintenance

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Why You Should Use a Custom WordPress Web Design

Powering roughly 24% of the entire Internet, WordPress has become the world’s leading content management system (CMS). But if you’re thinking of using this platform to build a website, you should invest in a custom WordPress web design. Professional and Memorable Using a custom WordPress theme allows for a more memorable and professional-looking website. You have to realize that thousands of other websites are probably using the same “free” themes, making it difficult for visitors to distinguish between them. Investing in a custom theme will make your site stand out from its competitors while reinforcing your brand elements in the process. … Continue reading Why You Should Use a Custom WordPress Web Design

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Google Advertising: Is it Effective

Google advertising is a fairly popular option when it comes to online marketing. Not only is it easy to use, but it is rather quick to set up. Plus, your reach is vast when it comes to the number of people who will actually see the advertisement. But, the question remains, is Google advertising really that effective? The intent behind Google advertising is that certain ads will display when a person searches a particular keyword. These ads are displayed on Google itself, as well as any partner websites the searcher happens across. In order for your ad to be displayed, … Continue reading Google Advertising: Is it Effective

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WordPress Website Maintenance – Why it is so Critical

You may think all your hard work is over once your WordPress website is up and running, but the work has just begun! WordPress website maintenance is necessary to keep your website running smoothly. Without maintenance, your web platform can become slow and prone to errors. Security flaws can open your site up to attackers and can wreak havoc on your reputation. A beautiful website will only stay flawless for so long before it requires maintenance. WordPress Website Maintenance In addition to the technical maintenance that needs to be performed on your website, you will need new posts, pages, and … Continue reading WordPress Website Maintenance – Why it is so Critical

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The Shock and Awe of Your Social Media Customer Service Dept.

Social media has exploded in popularity over the past decade. Businesses should take advantage of these online social platforms for a variety of purposes. Sure, Facebook, Twitter and other social media outlets are excellent platforms to advertise products yet savvy business owners/managers are using them for customer service purposes as well. The Rise of Social…

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The Anatomy of a Great Web Design

Drawing visitors into your website and keeping them isn’t just about keywords and backlinks. Sure, these can help initial boost search engine optimization, but once someone stumbles upon your website, what keeps them interested? When checking your site analytics, you’ll see something called a “Bounce Rate.” This is a very helpful indicator as to whether…

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7 Things About Web Design Your Boss Wants to Know

Top end website designers spend years in training schools and universities, learning the ins and outs of website design. This allows individuals to learn coding, how to place content, manipulate graphics and do just about anything else with the functionality and display of the website. While every company owner and boss has specific dreams of…

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