When most marketing teams consider building an automated marketing experience, it’s only natural to start at the top of your funnel. The experience you plan to craft is one for new shoppers who are discovering your brand for the first time. But focusing only on the unique shopper experience is severely discounting (and not in the “good way”) the value of your return shoppers. Automated Marketing is Ideal for Return Shoppers Returning customers have bought from you before and liked what they experienced. They have come back to buy again, but they may not necessarily know exactly what they’re looking … Continue reading 7 Reasons Why Automated Marketing is a Powerful Tool for Return Shoppers
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Historically, materials such as wood and metal have dominated the construction of outdoor structures like playgrounds, greenhouses, and outdoor furniture. However, these materials have numerous weaknesses making them unideal for outdoor use. Wood, for example, is susceptible to rotting, warping, and splintering. Glass, on the other hand, even though great for light transmission, is extremely […]
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Energy efficiency has become the big buzzword in connection with fighting climate change. And the larger your scale of energy use is, the bigger an impact you can have by making changes. While some changes are bigger than others (and some will require more of a long-term investment versus short-term upgrades), it’s important to consider all the options. Because cutting energy use means saving money on your monthly bills; it also improves your image, and helps you take your position as a community leader on an issue affecting everyone. Energy Efficiency Area #1: Lighting It’s basic energy efficiency policy to … Continue reading Energy Efficiency for Business: 3 Areas To Focus On
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Lighting is a critical aspect of any building, facility, or establishment. In today’s market, there are many lighting options to choose from, ranging from traditional incandescent bulbs, light-emitting diodes (LEDs), halogens, to compact fluorescent lights (CFLs). Over time, LEDs have become the most preferred lighting options in schools, libraries, and government buildings and for the right reasons. Not only do they save money, time, and energy, but they also conserve the environment. Here are seven reasons why you should consider making the switch to LEDs: 1. Energy Saving LEDs consume far much less energy than other lighting technologies like halogens … Continue reading 7 Good Reasons Institutions Should Switch to LEDs For Lighting
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