Chances are you were not trampled down by the crowds if you went out Black Friday shopping. The sales data is in… And it should be eye opening to any business and retailer. Black Friday Sales Comparison In store: Sales in physical stores dropped 6.2% from last year, AND the number of shoppers in those stores fell by 2.1% Online: Black Friday purchases made online increase by 20% to hit a record $7.4B. I’m sure you are not shocked to learn that ecommerce outpaced physical shopping. Buying new pajamas while in your pajamas is the way to go! The surprise … Continue reading Black Friday 2019 Roundup
Where do leads come from? This is a question that has spurred thousands of marketing campaigns and tactics. It’s true that some channels are going to be more productive for your brand and customer base than others. But the fact of the matter is that modern leads come from everywhere. They come from search engines, from friend recommendations, from affiliate links, and from social media. Leads will come to you from all directions. Therefore, to build a complete full-funnel experience, it’s vital to consider every entry point for the top of your funnel. Today, we’re here to talk about mapping … Continue reading Mapping All Your Top-of-Funnel Potential Entry Points to Optimize Conversion
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Every marketing team knows that videos are a powerful experiential asset. When users see a video on a site, in a blog, or on social media, they are more likely to stop and pay attention. Videos create a story, a journey, and a visual experience that users enjoy and often sticks in the mind more effectively than a pithy phrase or even a compelling still image. Despite the power of video when you’ve already got a user’s eye, video is also notoriously poor on the single most important aspect of modern marketing: SEO. Web-crawlers and search engines can’t listen through … Continue reading 9 Ways to Turn Your Videos Into SEO Assets
Becoming part of the clean energy movement is a worthy cause. It helps save the planet we call home, after all. It provides hope for future generations. Businesses and schools all across the US are making the change and reducing the amount of pollution entering our atmosphere. Energy efficient upgrades are also beneficial to the people using them, since it saves you money in the long run. It’s an easy choice, a win-win situation. There’s just one small snag. Upfront costs that accompany these energy efficient upgrades often cause schools and businesses to shy away from making the change. There … Continue reading What You Should Know About Utility Rebates