Although content marketing is a large field full of subsets, there are five basics every content marketer must master. The best content marketing strategies start with market research and competition research. You must know whom you’re talking to, which is called the target audience, and you must know whom you’re going up against, which is your competition. Then, you infuse your unique voice into your content for personal branding. Social media marketing and email marketing are essential in content marketing too. Market Research Knowing your target audience is a necessity for good content marketing. Would you have better luck trying to sell … Continue reading The Basics of Content Marketing That You Must Master →
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Lead generation sounds like one of those things that the EPA will have you in court for, that is until you pronounce it correctly (leed generashun). Then you start to understand that it has nothing to do with air or water quality and almost everything to do with marketing your brand or business. (Was that even necessary? Probably not at all.) With that being said (possibly unnecessarily), lead generation is something that your business must utilize to grow and thrive, and that IS necessary! What this all means is that inbound marketing is more important today than ever! When the holy trinity of … Continue reading Making Lead Generation Work for You! →
Not only is Ohio located in the great heartland of the Midwest, Ohio is the heart of US manufacturing. From the manufacturing of envelopes, to high tech advanced manufacturing, Ohio is the place to go. And there is one organization, Ohio’s Manufacturer’s Association (OMA), that protects the manufacturing workforce and is committed to the growth of […]
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