Tipp Business

There is nothing easy that comes with the title of Chief Marketing Officer (CMO) these days. There is no executive restroom key out there that could somehow make up for the very real and present challenges facing marketing teams, and more important their leader. Risk Let’s first address the gigantic balls of steel possessed by anyone who presents a strategic marketing plan that includes the use of so many untested and unmeasured digital marketing tactics. While the company CEO and CFO can lean on strategies that have had decades to prove themselves out, CMO’s often find themselves pitching an idea … Continue reading The Raw Deal CMO’s Get Dealt, and Turning those Tables →

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Pokémon Go is quickly becoming the most talked about app on social media, and for a good reason. Not only has this app delivered exactly what fans of the series have been hoping for, it has also had a positive effect on the business world. If you are wondering why you should be embracing this cultural phenomenon, use this helpful guide to learn more. What is Pokémon Go? Pokémon Go is an augmented reality game that ties into the popular series with the same name. The object of the game is to capture, collect, and battle virtual monsters. Players need … Continue reading The Effect Pokémon Go is Having on Targeted Marketing →

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Although content marketing is a large field full of subsets, there are five basics every content marketer must master. The best content marketing strategies start with market research and competition research. You must know whom you’re talking to, which is called the target audience, and you must know whom you’re going up against, which is your competition. Then, you infuse your unique voice into your content for personal branding. Social media marketing and email marketing are essential in content marketing too. Market Research Knowing your target audience is a necessity for good content marketing. Would you have better luck trying to sell … Continue reading The Basics of Content Marketing That You Must Master →

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For many people, advertising is thought of as the major way in which you get the word out about your products, services, and brand name. But 28% of marketing and sales managers are shifting their budgets away from advertising alone and more towards inbound marketing. In this post we will break down the differences between these two concepts and help you figure out the best strategy for your business. What’s the difference between marketing and advertising? Marketing is everything that a business does to encourage the exchange of products and services between consumer and company. Advertising is just one small piece … Continue reading Marketing vs. Advertising: What strategy is right for you? →

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Facebook is a great way for your business to stay in engaged with your customers, along with updating them on all the services you have to offer. Customers can get in touch with your business via Facebook and take advantage of commenting, sharing, or even messaging your page. However, recent Facebook page changes can make or break the face of a business. If your business relies heavily on this valuable social media marketing tool, read ahead to see how these updates will affect your news feed. Advertising  The platform of Facebook advertising is constantly changing and it’s not done yet. Updates to … Continue reading How Recent Facebook Page Changes Could Impact Your Business →

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Marketing is an important aspect of business, especially for small businesses that want to compete locally, regionally, or nationally with more recognizable brands. The reason brands become recognizable is because the budget for marketing is there. Too many small businesses spend way too little on their marketing budget and therefore don’t see the sales results or the competitive edge that they would like to. Marketing is one sector that small businesses should be focusing on with more vigor. Right now there is a lot of new advances coming to the field especially with the meteoric rise of mobile devices and … Continue reading Effective Marketing Budgets; Are You Spending Enough? →

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Hatchbuck is Customer Relationship Management (CRM) software that focuses on sales and marketing. It is designed to help small to mid-sized businesses grow and nurture customer leads. One of the best things about this software is that it is really easy to use and offers an intuitive design. Our clients have found it to be easier to use, and less complicated that similar CRM tools like Salesforce. And with it’s Tasks and Notes functionality, it also allows you to stay more organized, which is a huge time saver. Tagging One of the features that we really liked about Hatchbuck is that … Continue reading Hatchbuck CRM: Is it Helpful? →

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Hey guys! Here is your chance to make Bash Foo go on a beer run! Just a quick reminder that the Downtown Tipp City Partnership and and the Tipp City Chamber of Commerce are teaming up for a GREAT summer kick-off event for the Tipp Marketplace. The event is this Thursday June 9th from 5-7PM at the corner of South 3rd St. and Main St. Downtown, Tipp City. The Partnership and Chamber offices will be sporting special guests to talk and network with, tasty h’ordeuvres from several of our local restaurants and beer sponsored by Bash Foo and wine sponsored by Miami … Continue reading Make Bash Foo Go On A Beer Run →

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Lead generation sounds like one of those things that the EPA will have you in court for, that is until you pronounce it correctly (leed generashun). Then you start to understand that it has nothing to do with air or water quality and almost everything to do with marketing your brand or business. (Was that even necessary? Probably not at all.) With that being said (possibly unnecessarily), lead generation is something that your business must utilize to grow and thrive, and that IS necessary! What this all means is that inbound marketing is more important today than ever! When the holy trinity of … Continue reading Making Lead Generation Work for You! →

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The Internet has long been central to politics, but somehow Twitter seems more in tune with its current mood than ever before. 140-character statements and hashtags replace analysis. Rumors and oversimplifications spread without restraint. At least that’s the popular picture of Twitter. You can also follow feeds that link to thoughtful articles and present reliable news. It’s easy to follow a variety of viewpoints, giving a more complete view of the debates. But who really does that? All the major presidential candidates in 2016 have Twitter accounts. They’ve used them to push their views and mock their opponents. Sometimes they’ve … Continue reading Twitter and the 2016 Presidential Race →

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