Summer Road Trip: Week 6

Reaching My Neighbor (Part II)

The Basics of Content Marketing That You Must Master

Although content marketing is a large field full of subsets, there are five basics every content marketer must master. The best content marketing strategies start with market research and competition research. You must know whom you’re talking to, which is called the target audience, and you must know whom you’re going up against, which is your competition. Then, you infuse your unique voice into your content for personal branding. Social media marketing and email marketing are essential in content marketing too. Market Research Knowing your target audience is a necessity for good content marketing. Would you have better luck trying to sell … Continue reading The Basics of Content Marketing That You Must Master

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Summer Road Trip: Week 5

Reaching My Neighbor (Part I)